Despite the now substantial influence and imitation of his sound, Gud has been relatively selective in the artists he works with: a beat on Halsey’s debut album here, a co-production credit on Travis Scott and Quavo’s Huncho Jack there. The cooing vocal samples, angelic synths, and crystal shards of sound synonymous with Sad Boys and Drain Gang were and are frequently the product of producer Micke Berlander, better known as Gud. When baby-faced Swedish rappers like Yung Lean and Bladee first started racking up views in the United States, their viral success was owed as much to the beats as it was the bars.
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